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The world is changing. No it’s already changed
Recently I participated in two seemingly unrelated events: the Social Media Week in Milan and the Eurisko Annual Seminar 2011 in Rome.In both events, however, came out a common factor: Italy has...
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Social Marketing is “a must” for business
The current crisis leads to new business opportunities: companies (especially small and medium) will increasingly make use of Social Marketing. You won’t say it so looking at current data, but … From...
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Are we ready for social media marketing?
In my previous posts I discussed how the economic decision makers hesitate to employ the many qualitative resources available (a lot of very young people who are ready and well prepared for it) for...
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